Friday, December 10, 2010

local fashion designer


Shoppers bustle about Columbia’s clothing stores marking the start of this year’s Holiday shopping spree.  Most people think of clothes they purchase as far-removed from this community; national brands manufacturing pieces in far away places.  However, there is a community of clothing designers right here in Columbia.
By Emily Allen (Columbia, Mo.)
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Sift through the racks at Columbia’s Maude Vintage and you can find more than 40 local artists.  It’s home to Leroy Fishstix, a clothing line with tags that say it’s “Printin’ and grinnin’” on second-generation clothing.  Its creators Felicia Leach and Tom Sasseen screen-print designs onto cardigans, flannel shirts and anything in between.
“It’s got a very Midwestern feel with things like animals and cowboys and stuff with horns.”
The couple started the line three years ago.  Leach says she’s been screen-printing for a long time and she taught the art to Sasseen.  She has a degree in printmaking.  Leach says they create their designs in their home studio and each piece is unique.

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Every single shirt that we make basically that’s the only shirt of that in existence.  Yeah, it might be printed on something that you could have bought at some other department store but we take that sort of thing and we put different prints and colors and etcetera.”
Sasseen says a friend who deals in vintage and reclaimed clothes gave them recycled clothes to print on.  He says their clothing matches the current fad of people seeking out vintage pieces.
“They appreciate the fact that they can get original you know interesting prints on something other than a t-shirt.”
Local shoppers have taken interest in Leroy Fishstix.  The couple says they’ve sold a lot of shirts over the past couple years.
“It’s nice to see this stuff out there.  To see that it’s gone beyond just the scope of our friends or our house.”
While Leroy Fishstix reinvents recycled garments, another Columbia designer sews garments.�
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Leanna Grove is the woman behind Prayer Grove, a clothing line with proceeds that extend beyond Columbia’s community.  Grove says she wants to bring attention to women in developing countries who use their skills and talents to support themselves and their families.
“I want people to kind have an outward look on life that’s not just consumerism but it’s like using other women’s gifts to like give sustainable economy to themselves is really important.  There are people all over the world that don’t have that.”
Grove says she uses the craft of sewing that she learned when she was young to bring her cause to life.  She sews dresses, shirts, scarves and skirts that channel patterns and colors from the past.
“I started just sewing like mini dresses from the seventies and so I mean literally it’s vintage.  The cloth is not unless it’s repurposed but it’s vintage.”
Grove says she began Prayer Grove this past summer.  She dedicates her Fridays, which is her day off from work, to sewing.  Grove says that being a clothing designer in Columbia is more than just creating garments to sell.
“I feel like it’s more of an art here.  It’s more of an expression for people.”
Grove says she feels more linked to the community through her work with Prayer Grove.
“It’s an expression of myself and it is expression of my passions and I love to share that with people.  I feel like I have a connection greater to Columbia because of that.”
Grove sells her garments at Maude Vintage as well as on her Web site.  Thirty percent of the profits from each piece she sells online and 10 percent in store goes to a Central Asian Non-Governmental Organization that works with women in developing countries.
Back at Maude Vintage, owner Sabrina Braden sorts through a pile of repurposed clothing as an employee rings up customers.  She says customers purchase these local pieces and have made these artists’ sales successful.
I think people see the value in making things for themselves or buying things that are unique or were hand-made by someone else that are from their community.”
Maude Vintage sells more than 40 local artists but Braden says she hopes that number continues to increase into the future.
“We have room for more, I welcome more all the time.  I think it will keep on a growing pattern with what with see with what people can make and do.”

local fashion

Designer Sonia Noel is pushing for people here to “go local” in their fashion choices saying that if one item is taken from a single designer, the industry would get the kind of jumpstart it badly needs.
“Just buy one designer piece… it is all we are asking for,” Sonia said on Wednesday at a press conference to launch Designer’s Market. The market is an open space, which would be set up at the Pegasus Hotel tomorrow, for designers to interact with the public, in addition to offering items from their collections at affordable prices.
From 9 am to 9 pm, interested persons can gather at the hotel to mingle with designers; sample their portfolios/catalogues and view the collections. Sonia emphasized how critical “at home” support is, but also pointed out that the majority of designers have no outlet to market their clothes.
Sonia said she is optimistic about the industry based on the success of fashion weekend, and explosion of fresh talent in recent years. Still, she said designers here need the support to press ahead and develop the industry into a competitive and sustainable business in the region. “Don’t just talk support, put your money where your mouth is,” Sonia charged.
She said that people make fashion decisions everyday whether they chose to accept it or not. “When you pick out a shirt or a tie and or a particular accessory, it is a fashion decision,” she argued saying that people need to stop shying away from the reality that fashion choices are made everyday.
Olympia Small-Sonaram, who recently assumed the position of President of the newly formed Designers Association, called the initiative an avenue for designers to get their clothes sold. She said the public would also get the opportunity to better understand what designers are doing and “aiming for”. She said that the goal is for designers, particularly young designers, to find new markets and build a clientele in the country.
Designer, Christopher Goodridge tied the designer market to tourism saying that it adds to the Guyana Fashion Weekend (GFW) calendar of events. Goodridge pointed to the role GFW is playing in raising the profile of fashion in the country, in addition to promoting Guyana on the international stage.  “This event follows what happened at fashion weekend… we are promoting local work, local ideas, local fashion,” he added.
He continued that designers often dig into their pockets and spend money on collections; many of the collections often go unnoticed and hardly receive any local support. Goodridge appealed to the public to look beyond the unveilings of the various collection and support designers here by making a purchase.
Robert Badal, Managing Director at the Pegasus said he readily offered support because of the potential of the fashion market. He noted that promoting local tourism also includes advancing fashion here, adding that initiatives like the designer market brings the country closer to its objectives in the tourism sector. “We are happy to be a part of this process,” Badal said.

Afford ability
Asked about the kind of purchasing power the average citizen would have at the Designer’s Market, Sonia said most designers are doing more ready-to-wear lines which are more affordable. She noted that details translate to higher prices, adding that the market would have the affordable lines and the high-end collections.
Olympia chimed in that some designers labour for hours on an outfit and as a result, the price would be above average. She said too that some materials have to be sourced from overseas which includes shipping cost. “It all adds up,, she said, noting that customers can be satisfied that every particular outfit would be “different from the next… unique”. Olympia said too that designers are now catering for “various customers”.
Speaking on the idea behind Designer Market, Sonia said, many designers are carving markets and home is a good place to start. She said some are fortunate to have immediate sales after the collections debut, but some face challenges.  “I’ve received positive reports from many designers after fashion weekend, and some of them are almost sold out”.
Designer’s Market is expected to be a regular feature on the monthly calendar of GFW events. From January, the market is scheduled for every third Sunday of the month and until a new venue is announced it would be facilitated at the Pegasus Hotel.

fashion design


Fashion design is the a of the application of  natural beauty cultural and social attitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories. Some work alone or as part of a team. They attempt to satisfy consumer desire for aesthetically designed clothing; and, because of the time requ
to Fashion design is influenced by ired to bring a garment onto the market, must at times anticipate changing consumer tastes. Some designers in fact have a reputation which enables them to set fashion trends.
Fashion designers attempt to design clothes which are functional as well as aesthetically pleasing. They must consider who is likely to wear a garment and the situations in which it will be worn. They have a wide range and combinations of materials to work with and a wide range of colors, patterns and styles to choose from. Though most clothing worn for everyday wear fall within a narrow range of conventional styles, unusual garments are usually sought for special occasions, such as party 
Some clothes are made specifically for an individual, as in the case of haute couture, or off-the-rack. Today, most clothing is designed for the mass market, especially casual and every-day wear.

pakistan fashion

The first ever Islamabad Fashion Week will indeed create both history and inclusion of Islamabad in the world's fashion capitals.

Pakistan has a burgeoning fashion industry which is evolving every second, though embryonic by world standards, local fashion industry has developed massively in the last decade and as it continues to expand it ...becomes important to institutionalize the business of fashion. 

Islamabad Fashion Week 2011 will provide a platform where foreign buyers and local fashion brands will meet. This four days very high profile fashion extravaganza will showcase the leading fashion brands of Pakistan through fashion runway shows and multimedia presentation. This event will adhere to the international standards and will utterly be a trade event. Islamabad Fashion Week 2011 will present 32 Fashion Runway Shows and 32 business presentations by local brand manufacturers for foreign buyers and media. We are expecting some 80 top fashion brands to participate in this fashion week.

pakistan fashion

The first ever Islamabad Fashion Week will indeed create both history and inclusion of Islamabad in the world's fashion capitals.

Pakistan has a burgeoning fashion industry which is evolving every second, though embryonic by world standards, local fashion industry has developed massively in the last decade and as it continues to expand it ...becomes important to institutionalize the business of fashion. 

Islamabad Fashion Week 2011 will provide a platform where foreign buyers and local fashion brands will meet. This four days very high profile fashion extravaganza will showcase the leading fashion brands of Pakistan through fashion runway shows and multimedia presentation. This event will adhere to the international standards and will utterly be a trade event. Islamabad Fashion Week 2011 will present 32 Fashion Runway Shows and 32 business presentations by local brand manufacturers for foreign buyers and media. We are expecting some 80 top fashion brands to participate in this fashion week.