The objective was to provide research-based insights from two groups of respondents as to their perceptions, preferences and desire to purchase Chinese – influenced Western dress.
Design/methodology/approach – Ten images of models in designer clothing were selected that varied in degree of Chinese influence. College students from a US and a Chinese university, numbering 55 and 56 respectively, were asked to respond by ranking each image to discern their perceptions of ethnic influence and their preferences for and desire to purchase each of the ten images. Responses were compared and analyzed.
Findings – A conclusion based upon analysis of responses was that degree of Chinese influence was less critical than the aesthetic character of the form itself. Some disagreement occurred in respondent's highest ranked preferences. Regarding preference and desire to purchase, US respondents ranked them similarly, while Chinese students ranked them differently.
Research limitations/implications – The sample was confined to College students with similar majors in the two countries. Limiting the sample in this way offered control in age and interest, but also limited application of results.
Practical implications – This study addressed the perceptions, preferences and purchasing desires for dress with Chinese influence in a cross cultural perspective. Respondents in this study preferred effective design of the whole image and not simply a borrowing of disparate ethnic attributes.
Discovering the differences between Asian and western culture is at first difficult because the definition of "Asian culture" is an extremely broad and varied classification. Truly there are many Asian cultures from the Shinto, Mahayana Buddhist, Capitalist culture of Japan to the Confucian, Buddhist, Christian, Shamanistic traditions of South Korea to Marxist, Buddhist, Taoist, ancestor worshiping China with Hindu, Buddhist, Spiritist Thailand and many other cultures along the way. In reality, it is vary difficult to define a larger "Asian culture" based on the geography. There is simply so much variation within the area both in terms of economic development and in terms of cultural and historical influences.
find that many asian horror films are not so much about whether the ghost is real (if it's a ghost story), an american film will typically question whether a ghost or supernatural being is real but in asian film it seems more like you are just supposed to accept that whatever you see is real and move on with the story of why it's there/what it wants/how they died. I really like that aspect. I find that people with psychic abilities etc are also used in the same way, where they are just "real" not questioned.
Both are gory but I find current western films (with some exceptions) lack a well thought out plot while asian films seem to have more of a plot to them with gore only in some scenes.
I have also noticed that a number of asian "horror" films are actually more comedic and not really meant as true horror, yet many westerners list them as part of their horror favs. I don't believe western films have a good grasp on this whole gore/comedy thing. The film Hatchet was a great attempt at making a film of this nature but if you read message boards about the film you will see that many viewers did not get that it was meant to be funny and said it was poorly acted. Too bad it is a great film.
Older (70's 80's) western horrors are amazing and are actually tied with my love of asian horror, not sure I could pick between the 2. If we are talking current films than asian films win.
Both are gory but I find current western films (with some exceptions) lack a well thought out plot while asian films seem to have more of a plot to them with gore only in some scenes.
I have also noticed that a number of asian "horror" films are actually more comedic and not really meant as true horror, yet many westerners list them as part of their horror favs. I don't believe western films have a good grasp on this whole gore/comedy thing. The film Hatchet was a great attempt at making a film of this nature but if you read message boards about the film you will see that many viewers did not get that it was meant to be funny and said it was poorly acted. Too bad it is a great film.
Older (70's 80's) western horrors are amazing and are actually tied with my love of asian horror, not sure I could pick between the 2. If we are talking current films than asian films win.
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asian horror movies are more subtle and psychological. there's less blood and gore, less limbs flying around, no tortureporn, no random teenagers having sex, naked people or other random "scary" things that happen for no reason.
Most Asian movies i've seen have a decent plot, well-formed characters. They're in believable settings. Things usually happen in a house, in the city - making the horror "believable", like it could happen to anyone. They also put more emphasis on ghosts and spirits, dreams, etc. While Western movies put emphasis on murderers, psycho killers, flying limbs, gore, etc. Asian horror tends to be scary in a subtle way, without being over-the-top and cheesy.
Most Asian movies i've seen have a decent plot, well-formed characters. They're in believable settings. Things usually happen in a house, in the city - making the horror "believable", like it could happen to anyone. They also put more emphasis on ghosts and spirits, dreams, etc. While Western movies put emphasis on murderers, psycho killers, flying limbs, gore, etc. Asian horror tends to be scary in a subtle way, without being over-the-top and cheesy.
A short while ago we published a story by Takao Aoyama, who questioned the global craze for Asian women among a large number of non-Asians. He asked some very fundamental, hard-hitting questions – if they are so cool and pretty, how come the rest of the world is still imitating Britney Spears?
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